Nobody starts a blog and thinks to themselves, “I hope that no one reads this blog EVER.” We’ve all got ideas and thoughts that we want to share with the world and we want people to read and relate to our blogs. How can we expect people to read and relate to our work if they don’t know we exist? We’ve got to go viral!!!
1. It’s got to be easy to scan!
If your blog isn’t already buzzing with views, you want your readers to get a quick idea and feel for what you have to say! Lists tend to be one of the easier ways to do this but structure your blog to be scannable. In a quick 30 second scan, your reader should know what to expect and if they want to read further!
2. Write clearly and directly!
Rabbit trails are bad! Stay on track with your writing and make certain your ideas are concise and clear! Don’t explain an idea in 1500 words if you could’ve done so in 200!!
3. Avoid using Jargon!
“I mean it gets a little too “froshy” up in Philler for us to be knackered enough to rest our zonkered peepers on the fairytale scribblings of a less than savvy web-surfing pirate. You know what I mean?”
No. No we don’t. Don’t write like that. Universal terms are your friend. I promise.
4. D-D-D-D-D-D-D-D-D-D-DROP THE NAMES!
It seems like a cheap little trick, however many bloggers went viral simple by adding names like Justin Bieber, Lady GaGa, Taylor Swift, Robert Downey Jr., and Kate Upton to their blogs. People are constantly searching for the latest dirt on what our favorite front-cover faces are up to. Throwing these names in your tags will help your blog become more SEO (search engine optimization) friendly. For more on making your blog more SEO, check out this article by Google.
5. Add links and media!
Articles without pictures and links to other sites or posts are dreadfully boring. Add a few pictures to your blog! Not only does it make your blog look more welcoming and interesting to read, but it spruces up the scenery of your ideas! Also if you cite articles or sources to make points in your articles, adding those sources as links to your blog are great ways to keep your readers coming back to you! Huffington Post, TMZ, and BuzzFeed owe their success largely to this little tip!
6. When in doubt, chunk it out.
Always write in chunks! When your ideas are clear and compartmentalized, your reader will have NO problem following your train of thought and tracking with your goal!
7. You’re writing to a reader, not to an anomaly!
Use second-person language when you’re writing! Writing this way makes blog-viewing seem much more personable and conversational! You’re writing to people, so write like you’re writing to a specific person! Don’t say “users” when you can just can “YOU!” Rutgers University did a study on writing for the web, and they state that “You” is the most powerful word on the Internet! For more tips from Rutgers click here!
Bonus tip: Add cats. Cats mean views. Always add cats.
If you follow these few simple tips, every social media site with be infected with your blogs, I assure you!
If you like what you’ve read and would like a closer look at some of my work, follow my blog here!